Spiaggina Stripes X Senato Milano Fashion Week Men's SS27

For Milan Men’s Fashion Week SS27, the courtyard of Senato Hotel Milano becomes an open air lounge welcoming Spiaggina Stripes, a project created in collaboration with Garage Italia and Mariaflora.

The installation celebrates the meeting of kindred worlds: automotive tailoring, contemporary design and an aesthetic vision that finds one of its most distinctive expressions in lines.
 

The hotel’s signature white, black and green stripes are an integral part of its identity. It is from this graphic pattern that Spiaggina Stripes takes shape.
 
Garage Italia and Mariaflora take these orderly geometries and deconstruct their symmetry, transforming a fully electric Spiaggina into a dynamic canvas that reflects the city’s ever evolving rhythm. The same approach extends to the interiors, where technical outdoor fabrics and handcrafted details reinterpret the automobile as an object of automotive couture.

The vehicle’s livery echoes Senato’s iconic lines and enters into dialogue with the stillness of the inner courtyard, where water, light and architecture become integral elements of the installation. Textures, materials and tailored craftsmanship complete a project that brings together design and functionality, extending the language of textiles into the cabin.

A dialogue between design, innovation and craftsmanship, unfolding in the heart of Milan’s fashion district.

Spiaggina Stripes will be on view from June 19 to 23, 2026.
daily from 10 AM to 8 PM, with free admission.

In collaboration with
Garage Italia | Mariaflora