UNIMATIC x Senato Hotel Milano

Unimatic, the famous watch brand from Milan, collaborated with Senato Hotel Milano to create a limited edition that
reflects not only the contemporary nature of both but also the hotel's distinctive colors.

The partnership resulted in a unique edition of 15 numbered pieces, carefully designed to embody the timeless style of the hotel, and embracing the craftsmanship and innovation for which UNIMATIC is renowned.

The result is an exclusive piece that embodies the excellence of Italian design, becoming a tangible symbol of this extraordinary collaboration.

UNIMATIC was born in 2015 from the vision of Giovanni Moro and Simone Nunziato, two friends trained as industrial designers at the Milan Polytechnic, with a DNA that is truly Italian.

The flexible and design-oriented R&D and production process allows UNIMATIC to create customized projects, to play with style while respecting the rules of design grammar.

Its collaborations include realities such as Hodinkee, Biotop, Colette, Luisaviaroma, Maxfield, Mr. Porter, Goods, Mihara Yasuhiro, NASA, SpongeBob SquarePants, Nigel Cabourn, Undefeated, Norwegian Rain, Massena Lab, Apollo-Soyuz, Kiton, Highsnobiety, Disney, and many others.

THE FLAGSHIP STORE

The precision and fine materials of Unimatic watches are also reflected in the architecture of the first exclusive flagship store on Via Mervigli in the heart of Milan's fashion district. The space was designed by Swedish architects Claesson Koivisto Rune, who know the design capital well after decades of working with the leaders of the Italian design industry.

Here the watches are the real protagonists and the architecture of the shop is only the stage. Three ingredients make up the interior: natural, quality materials, perfect craftsmanship, and the graphic 'roundel' effect of the floor and walls, just like a subtle nod to the watch dials.

All assembly and testing are carried out in Italy through a network of carefully selected partners. All watches undergo a final quality control phase in a UNIMATIC laboratory in Milan. Through meticulous in-house examinations, the final product adheres to the highest standards.

Collaborations are seen by UNIMATIC as a unique opportunity to perfect the brand. By sharing brain power with other incredible designers who belong to brands with distinct aesthetics, UNIMATIC watches take unprecedented directions, allowing their creators to perceive the brand from a different angle.

The watch made exclusively for Senato Hotel Milano, in the distinctive colors of the hotel, can be found on display at the Senato Shop!